How Much Website Related Stress Would You Like to Avoid?
By Iris Salmins
Whether you are about to get a new website, are getting an old site updated or have a static website, this list is important.
1. Do not hire an out of town website company.
2. Do not hire a website company unless you have met with the owner in-person.
3. No matter how much you trust your website contact, get everything in writing. You nor they have a perfect memory and if one of you forgets an important detail that has only been shared verbally, you may not only have business related stress and possible website problems, you will also have jeopardized a trusted relationship.
4. Details, details, details. You can not have too many details in your agreement.
5. The agreement should include whether you or the website company is responsible for finding images, creating text content and if it is an ecommerce site, who is responsible for finding the appropriate ecommerce/payment system and code needed to apply to the website.
6. Always own your hosting and get it from GoDaddy, HostGator, or BlueHost. Platforms such as WIX or Shopify provide hosting, which is fine.
7. Make sure your site is backed up with an easy reinstall if it gets malware. Bluehost backs up my sites one a day, one a week, and once a month. The reinstall takes at the most a couple of hours.
8. Always own your own domain name. Get it from the same company that is hosting your site.
9. Set up your domain name and hosting accounts to renew automatically.
10. Make a note of the renewal date along with the credit card and email address that are associated with the accounts. Keep these with your website related logins.
11. Make a note on an active calendar of the expiration date of the credit card and a note that it is associated with your domain name and hosting.
12. As soon as your website company starts creating your site, get the login full permissions. It doesn’t matter if you plan on making changes yourself or not.
13. The login information should include the URL to go to for the login and a username and password.
14. Never use any logins related to any financial venues or personal/business emails for anything else.
15. Your website related logins should be saved in two places on your computer, two non- digital places and be given to a trusted family member or friend.
16. Make a folder on your computer for website related items with a subfolder for images and a subfolder for text.
17. Use a system such as Trello to communicate with your website company and to share images and text. It will save you from needing to spend time searching for emails.
18. After the site is built, the website company should be willing to teach you and/or a team member how to make text and image changes, create new pages and new blogs and change menu tabs.
19. Make sure your agreement includes a turnaround time for your directives or content to be applied after received and/or a website completion date.
20. Your agreement should include a maintenance clause or the rate for future changes and updates.
21. After your site is completed take screen shots of each page.
If you need a trusted marketing company, contact Sites by Iris. www.sitesbyiris.com. Would you like tangible proof of expertise, credibility and customer service? Check out Iris Salmin’s 35+ client recommendations on LinkedIn. The marketing firm, Sites by Iris, specializes in websites, SEO (search engine optimization), social media, newsletters, logos, relationship marketing, blogging, website content, etc.. They can manage any or all of those things for you or train you or your team members to do any or all of them. Call Iris! 713-973-5707.
TechSmith Capture Screen Recording for iPhone/iPad
Have you ever needed to demonstrate how to do something on your mobile device and share it on your blog or YouTube? There are several screen recording options available for iPhone and iPad. There are also several for Android mobile devices but since I do not use an Android device I did not test them. I did test TechSmith Capture on my iPhone 8 and found it easy to use and a great tool.
Recently I needed to view a storyboard, to keep me on track, and read a script while screen recording on my laptop. I could use my iPad for either the story board or the script but I thought I might need yet another device to view both. After some investigation I discovered that I can open, and work independently, in two applications at once on my iPad. Here are the four easy steps: Continue reading “Work In Two Applications On Your iPad”
There are, almost literally, tons of apps out there! All designed to boost your productivity and convenience. With so many to choose from how do you know which one is best for any particular need? Ultimately that is a decision you will need to make for yourself via test drives. In this article I want to expose you to my preferred apps and explain why I chose them. Someone you know out there may have other preferences but these are mine:
There are competing applications out there. The best known one being Evernote. I have both but most often use Google Keep because I am a G Suite for business user. I like the advantage of having everything accessible from my inbox. Not to mention free is good. Evernote does have a free version as well. Continue reading “My Go To Apps”
A true business to client partnership is caring and sharing the profits and risks. You both have to work as a team if you want to be successful. If you don’t, you’ll both work harder, each task will stretch out longer and add complications. A true professional cares about the people side of their job too. And if you take the time to set this partnership up right, it will actually make your job easier.
When you want to truly partner with your clients a great way to show them you are serious is to take a sincere interest in their business. Go beyond what your product or service has to offer. You can research what is happening within your client’s industry and provide information you’ve learned about their competitors and their industry market trends. Helping your client to be more informed, more efficient and better at what they do, will demonstrate your commitment to truly partnering with them. Continue reading “Partnering With Your Client”
There are several low cost website builders available. They include WordPress, Wix, Weebly, and SquareSpace. All offer a free option or a free trial. No doubt other website builders are available but these are some of the better known options. All of these, however, are not simple. WordPress is not simple but if you decide to try WordPress anyway download cheatsheets here. Wix and SquareSpace are by far the most simplistic. Wix and SquareSpace offer templates that guide you every step of the way. The down side is you get few if any options to alter templates.
Weebly offers many features but the addition of those features makes it less simplistic than Wix or SquareSpace. However Weebly has telephone support in addition to chat support and a user forum. The issue with Weebly’s telephone help is that most frequently the techs are unable to help you. The go to reason seems to be “this is a third party app and I don’t know anything about them”. This in spite of the fact you added the app from their app store. I like to try to solve issues myself via trial and error, user forums and chat, however, when I have exhausted all of those options and still have not found my answer it is good to be able to call someone and get help. My website, leladonelson.com, is a Weebly site but it was a painful experience to create. I do however like all the additional options it provides.
Wix also offers telephone support on its top premium plan. SquareSpace and WordPress do not offer telephone support. GoDaddy offers a “managed” WordPress option. My experience is that GoDaddy cannot help with your WordPress issues because there are so many themes for WordPress. GoDaddy refers you to WordPress videos for specific WordPress issues. I suggest if you want a WordPress site, and are not someone who has, or wants, to take the time to figure it out get someone to create and manage it for you. I did this WordPress blog, and even though I consider myself to be somewhat savvy, I needed help before I finished.
Whether you are a WordPress beginner or a pro these cheatsheets make understanding and customizing WordPress easier! If you are in business you should be blogging about what you do. Blogging sends the message that you are knowledgeable and passionate about your product or service.
Many people think that if the network marketing company they represent has a blog that they need only link to those articles. While this does help you promote the product or service it doesn’t differentiate you from all of the other reps and it doesn’t promote you as a professional and someone who is passionate about their product or service. Blogging, having your own domain, and having a domain name email address sets you apart from everyone else.
This week’s article is by my long time friend and customer service guru Errol Allen. Customer Service is the key to retain those hard gained customers. More about Errol:
Internationally known speaker, author and customer service expert Errol Allen provides practical advice and solutions garnered from over 25 years of hands – on experience. He possesses a multi-faceted perspective of organizations through the various positions held during his corporate tenure with companies such as ADT Security Systems, TCI Cablevision, The Houston Post, Excel Communications, e-talk and GEICO Insurance. From the phone to the field, Errol has serviced customers himself and understands that a “systems” orientation is crucial to providing excellent customer service.